Is it sufficient to simply use a content management system (CMS)?
A Content Management System, also known as a CMS, is a piece of software that is dedicated to storing, creating, and publishing content and images, typically for a website, as well as creating workflows for these materials.
Using a content management system (CMS) to manage your company’s marketing activities is extremely valuable because it allows you to easily edit and publish articles, landing pages, emails, and ad campaigns, as well as categorise all of the assets associated with these activities.
Inevitably, a manufacturer or retailer with an e-commerce website, an online catalog, or a page that introduces their brand will require a content management system (CMS) to organise and control all of their content in an organised manner, while also maintaining a useful history log for revising changes and scheduling future publications.
While good marketing support is required for products, a content management system (CMS) is not designed specifically for the saving, collection, and management of catalog content.
What is the purpose of using a PIM in conjunction with your CMS software?
In this case, a PIM (Product Information Manager) system will be utilised.
The majority of businesses, particularly small businesses or those with limited resources to develop their digital strategy, begin with a content management system (CMS) to manage the brand’s public image on the internet, which includes a website, blog, and social media accounts that accurately reflect the message and spirit of the brand and engage the target audience.
As far as selling products is concerned, the most important thing is that the catalog information is accurate, complete, and up to date at all times. This is something that only a PIM can provide.
The product information management (PIM) software acts as a centralised repository for all product content, serving as the single source of accuracy for all individuals and teams who work with catalog data, as well as for all distribution channels. In addition to other related systems that use product content at some point, such as a content management system (CMS).
In order to create a landing page about a new collection, for example, the marketing team will need to extract the appropriate product data, and the most efficient way to do this is to rely on a product information management system (PIM) that was unified with the content management system (CMS).
What do CMS and PIM systems have in common?
As you can see, product information management systems (PIMS) and content management systems (CMS) serve very different purposes: the PIM is focused on product information, whereas the CMS is focused on marketing content for a website, blog, or social media networks.
Although the two pieces of software are distinct, they work well together and are especially beneficial for businesses because they behave some tasks that are similar.
- Images and text documents are both stored in these two types of storage.
- The most recent systems are designed with a user-friendly and straightforward interface in mind.
- The implementation processes are quick, and the training is very brief for any type of profile, regardless of the size of the organisation.
- It consists of workflows that aid in the expediting of work while also avoiding mistakes and misunderstandings.
- The modification histories are saved so that you can restore previous versions if necessary.
- Their integration with other systems grant for a more dependable and efficient job network and data exchange in the organisation.
Reasons for integrating a CMS with a PIM system
Using a content management system (CMS) solely for the purpose of saving and editing product content is a very limited decision that is only appropriate for businesses that sell a small number of products.
Put a product information management system (PIM) in place instead of hundreds of jumbled Excel documents for your product information and a sophisticated content management system (CMS) for your website, and you’ll reap a slew of additional benefits.
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The problem with using a content management system is that if you save all of the product content, it becomes crucial to differentiate between products based on subcategories and categories.
A product information management system (PIM) enables you to create a much more understandable catalog architecture to work with, send data to other channels, and quickly locate products, even if there are thousands of variants.
A further benefit of having the entire catalog organised in a PIM is that if a brand has multiple websites that offer different collections or target different audiences (for example, a business-to-business store and a consumer-to-consumer store), it is safer and faster to send the appropriate data to each page, avoiding duplication of effort and revisions.
Increase the speed with which you scale up.
The ability to act on product and marketing content more quickly can be achieved by efficiently dividing the work between systems that are designed specifically for the assignment at hand.
Having all product information properly updated in the PIM not only allows the team to network and launch new materials more quickly, but it also allows the team to create and publish more accurate promotional content in less time.
Make your content more engaging across all of your activities by raising the overall quality of your content.
As a product information management system works to catch and correct errors in your product information, as well as to complete and improve it, your other marketing activities will improve as a result.
Not only that, but you can also access the most recent images for each product from the PIM and write product descriptions based on the most current and accurate information available.
Increase the speed with which you implement your international strategy.
The multilingual feature of a product information management system (PIM) allows you to store product content in multiple languages, and it even speeds up work by including automated translation functions (see below).
It follows that using a PIM software when writing content for a CMS is extremely beneficial, as it allows you to access content in different languages more quickly without having to translate each piece individually, knowing that all products have uniform information in different languages, or that they have been personalized to each country or geographical region. The result will be higher-quality segmented content for your audience.
Having a well-integrated set of systems that work with product content and catalogs, including your PIM and CMS, is a step that can make the difference between a well-organized and a poorly organised team, as well as between an up-to-date brand that inspires confidence and a chaotic brand that fails to make timely updates,
With the right software, the right functions, and the right workflows that are easy to review, you will always have accurate product data, everywhere, and you will slash the amount of time that everyone spends on their daily to-do lists.