How to improve ecommerce product catalog management-Businesses depend on two important points- the products it manufactures or sells and a loyal customer base. Products can make or break a company. So, building quality
products is the first step towards success. It is these high-standard and quality products
that always have a huge customer following.
But, how do successful businesses lure and retain customers?
How to improve ecommerce product catalog management?
Customers are always eager for new and refined products that satisfy their demands.
Showcasing these products to the end-users or customers is crucial for sales. Reaching
out to customers with the latest products helps to keep the competition at bay.
Catalogs for marketing
So, how can a business take its products to the customer?
Catalogs are the perfect tool for marketing. They help promote the products attractively
to the end-user and drive sales. With the digital world being our center stage, the best
online marketing tools include digital catalogs. These are dynamic catalogs that are
interactive and responsive, thus keeping the customer intrigued. A catalog management
software is needed to generate dynamic catalogs and send them across to end-users.
Catalog automation software for ecommerce product catalog management
Hundreds of successful businesses have taken advantage of automated software for
product management and marketing. Questudio is a trusted software and service
provider that has helped 100s of customers achieve success.
Questudio’s Catalog Automation software is considered to be perfect for sales and
customer acquisition. Using various tools, the catalog automation software creates
hundreds of catalogs in a fraction of time.
Questudio’s Product Information Management software is the crucial link here. The PIM
software uses a central repository that holds all the product information in one place.
How does it help product management and catalog generation?
Well, a central repository negates inconsistencies. The cons of having product
information in multiple locations are that data consistency cannot be maintained. This is
because employees in various locations can update product information without others
knowing about it. It can cause customers to have incorrect or outdated information
regarding the same products. Inconsistencies can lead to product returns, a decrease in
sales and customer base, and loyalty.
The PIM software takes care of these problems with ease. All that is needed is a central
location where information is fed. The product details like price, color, size, dimensions,
weight, etc can all be maintained and regulated easily. All updates and deletions are
visible to every employee anywhere in the world in real-time.
Digital catalog design
With the problem of inaccurate data solved, now catalog generation can be a quick and
simple process. Once the product catalog design is in mind, customers can easily
create attractive catalogs with a few clicks of a button. The information is retrieved from
the central repository and showcased in the catalogs. Customers are now able to create
catalogs based on products, product categories, themes, etc. This gives the customer a
great deal of leeway. Catalogs can be customized for specific end-user needs.
eCommerce needs
eCommerce businesses need marketing skills that are digital and online. The customer
is out there in the world and needs to know of the various products that the company
sells. How do you achieve success when customers cannot feel and touch your
products before buying? How can you make the customer feel satisfied with just a look
at the product image or put out a new range of products to customers? These are all
valid questions that an eCommerce business should have answers to.
Catalog management solutions
ecommerce Product Catalog Management are the glue that binds a business to a customer. eCommerce businesses can
be improved with dynamic catalogs. Questudio’s digital catalog software includes
InStudio, which is a plugin for Adobe InDesign, that automates product catalog creation.
InStudio reduces the time taken to create and publish these custom catalogs. The
content for the catalogs comes directly from MarketStudio’s PIM software. Here,
customers can easily drag and drop from MarketStudio to the InDesign pages. Catalogs
created are attractive with various colors, fonts, and styles. With the Autoflow page
creation option, hundreds of catalog pages can be generated quickly. Another cool
feature is the bi-directional updates that help transfer content between MarketStudio
and InDesign.
Marketing the catalogs
With custom ecommerce Product Catalog Management created, the next step is to market them to end-users. Sending
printed catalogs across is not a viable option both in terms of cost and time. The internet
and social media are big players in today’s eCommerce marketing world. Multi-channel
marketing is the best way to make good use of the internet. It involves emails, social
media, PDFs, etc.
Social media platforms are used extensively for promoting products. Dynamic catalogs
with the capability of instant customer feedback are one of the best options for
marketing. Attractive catalogs on Instagram, Facebook, etc. pull customers in and
increase sales.
Learn more about: ecommerce Product Catalog Management
