Product Information Management (PIM) Software as a Stepping Stone

pim solutions

Why Product Information Management (PIM) Software as a Stepping Stone

Product Information Management (PIM) Software as a Stepping Stone: The systems, strategies, and processes to manage product data is referred to as Product Information Management (PIM). With eCommerce solutions becoming ubiquitous, PIM software is set to gain momentum. PIM is a precursor to multichannel or eCommerce initiatives. It is viewed as a software application that can address the challenges of item management through the use of tools and processes.

Questudio’s CatalogStudio PIM software is a powerful system consisting of several modules. It provides all the features needed to create, manage and maintain all product information in one central repository.

PIM software is considered to be a stepping stone to success in organizations because of the following reasons:

End-to-End Solution

PIM is considered an end-to-end solution that includes content management, PDF catalog publisher, reporting, work flow manager, white-boarding, import/export tools and security.

It merges and consolidates product information across the enterprise to channelize consistent, accurate, and up-to-date information to multiple distribution channels.

One can easily aggregate and centralize product information from disparate systems and manage every aspect of each database record like versioning, hierarchy, attributes, structure, validations, approvals, etc.


Data is usually scattered through the trading partner networks, supply chain networks, business systems besides residing in the minds of people who run the organization. Product Information Management software maintains a single and consistent view of the product master data for an organization. PIM provides consistent and accurate information to all relevant channels by integrating all data available.

It helps enterprises improve business performance and deliver high operational efficiencies.


PIM software helps to seamlessly share information with back end systems like the ERP, inventory, and order processing and eCommerce system. PIM extracts processes for the aggregation, maintenance and syndication of product information from legacy applications. It then publishes to customer-facing applications of the organization across geographical boundaries, operational divisions and departments. This timely, meaningful and reliable way to make information available to processes, people and applications paves way for Omnichannel publishing success.

Asset Management

Media asset management, including documents such as pictures, pdfs, videos etc., can take place with PIM software. Functionality like search, converting formats, cross-referencing, exporting data are taken care of by the PIM.

Many a time, organizations deal with product ranges that involve many combinations and complex data management. The object dependencies and associations can be smoothly handled with the PIM software.

Cost Saving

With the automation and self-service features available in the PIM software, cost savings becomes an obvious after-effect. Faster time to market is ensured due to the ease of use reducing costs incurred significantly. More and more companies deal with international markets leading to handling a wide range of languages and formats. PIM software facilitates language translation and eliminates the requirement of additional human resource.

Standardization of data formats across different systems is also a breeze with PIM software. This in turn reduces the dependency on other external systems for compliance and considerably remove overheads.

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