Product Catalog Management Software- Everything you need to know
In order to improve both the online and offline consumer experiences, Product Catalog Management Software is becoming increasingly important tool. However, their true power lies in their ability to increase the vibrancy and vividness of products, allowing consumers to better visualise and imagine what they are looking at or using. Because of this, products become more enjoyable to use, and they become more influential in attracting buyers and convincing prospects during the purchasing process.
Product Catalog Management Software Vs Manual Product Catalog Management
Manual product catalog management, on the other hand, has evolved into a time-consuming and tedious task over the years. When it comes to managing their eCommerce product catalog, businesses face a variety of difficulties for the following reasons:
- Managing a large number of different product information sources
- Coordination and collaboration with a variety of teams and contributors is essential.
- Managing multiple catalog versions for a variety of distribution channels (e.g., web and mobile version of product data)
- Managing a number of different languages and currencies
- Streamlining the process of editing, approval, and publication rights
- Managing multiple versions and maintaining change control
- Adding new product data and catalogs to the system
Without a proper eCommerce Product Catalog Management Software strategy in place, your product data will become jumbled and inconsistent, making it difficult to sell your products. Your operational productivity, data quality, product experience, and business revenue will all be affected as a result of this decision.
It becomes even more difficult when you have to deal with websites, e-commerce platforms, print catalogs, e-commerce, points of sale, mobile applications, and other related issues.
Product Catalog Management Software Best Practices for eCommerce Product Catalogs
Product catalogs are now primarily a matter of quantity. If you do not adhere to the best practises for eCommerce Product Catalog Management Software, you may find yourself lost in a maze of inconsistent and unreliable product experiences. You will be at the mercy of your manual efforts, which could result in the loss of a significant amount of time and valuable resources.
Here are some considerations to bear in mind:
Product data relevance and credibility are two important considerations.
Product data that is of poor quality or missing information can jeopardise your eCommerce strategy. You must constantly monitor the quality and accuracy of your product information to ensure that potential customers continue to trust your brands and purchase from you again and again.
You are required to provide complete and up-to-date information about your goods and services. You can create an accurate product catalog for your brands whenever and wherever you need it if you have the right information with Product Catalog Management Software.
Clearly classify and describe the characteristics of the product
To succeed in the eCommerce industry, it is critical to have clearly defined product categories. It is necessary to include all product specifications in order to create a well-designed product catalog for your company. All product information, such as product size, colour, price tags, and other attributes, must be clearly defined and easy to understand.
In your product description, you must include some supporting, but not necessarily relevant, specifications. Many products may be classified into more than one category at the same time. It becomes critical to categorise and classify products when there are hundreds of millions of them in a catalog. A clearly defined product classification improves the user experience while also increasing the relevancy of search results.
Differentiate between physical and electronic catalogs.
Catalogs on paper and catalogs on the internet are fundamentally different. When creating offline catalogs, it is best to distinguish between the information that should be included in them and the information that should be included in online catalogs. The audience for both types of catalogs may behave in a different manner than one another.
Your customers’ behaviour (both online and offline) must be recognised, and then consistent innate product values must be delivered.
Make your product catalogs more personalised in Product Catalog Management Software.
When developing a product catalog, personalization is an important consideration. You can’t serve the same thing to different people at the same time. Keep a variety of factors in mind when creating the right type of catalog to cater to your targeted audience, including product pricing, quantities, and other attributes.
If you want to provide a personalised and seamless customer experience across all touchpoints, you need to segment your product catalogs first and foremost.
Incorporate the best Product Information Management Software into your business strategy.
The use of Product Information Management (PIM) systems for the management of eCommerce product catalogs is highly recommended. A product information management system (PIM) allows you to centralise and manage all of your product data in a single location. It is possible to synchronise all of your product catalogs, as well as related marketing, sales and technical product data, using product information management software.
The upload, standardisation, and publication of your product catalogs to your various sales channels can all be automated, allowing you to save valuable time. You can make certain that your product information is always rich and consistent, which is what your buyers are looking for.
Consolidate all product content and information from a variety of sources (Excel/CSV files, ERP/PLM systems, suppliers, marketing, etc.) using custom product hierarchies and data modelling. Data validation and versioning are also supported.
Make detailed product catalogs by digitising and optimising them
Create and organise catalogs that include detailed information such as product descriptions; images; videos; specifications; attributes; accessories; parts; and other information.
Product Catalogs Should Be More Intuitive
To increase conversion rates, make your product catalogs highly intuitive by including comprehensive product information.
Make real-time data available to customers, other channel partners, suppliers, and agencies by utilising industry-standard data pools to export and publish information in a variety of formats across multiple customer touchpoints and across multiple suppliers and agencies.
Create personalised print-ready marketing and sales collateral such as price lists, brochures, technical documentation, and up-to-date presentations with the click of a button, and automate the printing process.
When it comes to modern eCommerce, your brand’s ability to empower consumers and elicit emotional connections through the use of creative and aesthetic appeal will provide critical competitive advantages for your business. Product Catalog Management Software can be a very effective tool in this regard, if used properly.
Interested in learning how to select the best Product Catalog Management Software for your eCommerce product catalog management requirements? Make an appointment for a FREE demonstration with a Questudio consultant.