eCommerce is a highly competitive industry. Customers look for products online and make purchasing decisions based on the information provided about the products.
According to statistics, “87 percent of consumers consider the content of a product to be extremely or very important when making a purchasing decision.”
What makes product content so powerful is its ability to elicit an emotional response from the customer. It is necessary to have a streamlined Indesign product catalog in order to showcase your products in a way that will propel them up the search ranking results pages. Resources allocated to product catalog management yield a cumulative revenue increase over the course of the project.
The Difficulties of Managing a Product Catalog for an eCommerce Website
E-commerce Product catalog management, like any other business process, comes with its own set of difficulties to contend with.
In order to effectively manage a product catalog, it is necessary to consider some of the most common issues that arise:
There are a number of channels.
When it comes to modern-day eCommerce stores, multichannel selling is a possibility. It should be noted that this opportunity comes with its own set of issues.
Product inventory management system that is inconsistent across a number of product listings
For the same product, different prices are offered.
Before making a purchase decision, customers conduct online research to gather information. Your product on, for example, platform A appears differently from your product on platform B and then from your own store, and so on. Customers lose trust in a brand when there is inconsistency, and they quickly switch to a competitor’s product or service.
When you market through multiple channels, each eCommerce platform has its own set of listing requirements, which you must adhere to. It is necessary to customise your product catalog for each platform because there are several different product categories.
Product comparisons are made on eCommerce platforms, and your product is displayed alongside competitors. One strategy for outperforming the competition is to lower prices. Consequently, you must check the price list in your product catalog several times throughout the day.
All of this takes a significant amount of time. It takes time away from business growth, innovation, and marketing to manage a manual product catalog.
Product enhancements are number two.
Your product catalog management should be updated on a regular basis in order to stay one step ahead of your competitors.
Price changes, product line expansion, changes to the product description, adding a description to new products, including higher-quality images, and other factors all contribute to the need to update the product catalog.
A number of issues that sellers encounter when updating their product catalogs are listed below.
A deficiency in the areas of automation and integration
Product information is being duplicated.
Only products that need to be updated should be changed.
You will be unable to remove products from your inventory that you no longer sell.
It is also difficult to keep track of real-time product inventory. In the absence of seamless integrations between your eCommerce store and back end systems, updating product stock positions can be time-consuming and frustrating.
Using Excel sheets in this situation results in a significant amount of manual labour and inconvenience. When you factor in the time spent tracking product inventory online and manually entering the data into an excel spreadsheet, the savings are significant.
As previously stated, the same amount of time can be utilised for business development in a variety of ways!
Expansion of the business
Your company will grow if you have a vision of expanding your product line. Therefore, in order to expand your company’s product line, you must add more products to your existing catalog.
You should choose a E-commerce product management system that is capable of handling the level of expansion you intend to undertake while maintaining consistent quality and efficiency levels.
Small business owners find it difficult to expand their product line when their product catalog is disorganised and disjointed. A disorganized product catalog management also makes it difficult to find related products, which reduces the likelihood of upsell and cross-sell opportunities.
When you add products to your catalog, the problems that sellers encounter can be divided into two categories: (1) problems with the product itself and (2) problems with the catalog itself.
Launch of a New Product
You will notice that the product description and images are different from what you currently have in your catalog. To make the new products appear to be a part of your catalog, it is critical to maintain the quality of the new description in comparison to the existing one.
A product that is similar to the current product
There is a very high likelihood of duplication when you add products that are similar to those already in your digital catalog management. Constant duplication of the same SKU, barcode and images, among other things, creates confusion for both consumers and back-end staff.
In order to ensure a smooth expansion process, the product management system you choose should be capable of excluding both of the aforementioned issues from consideration.
Supplier information is available.
Product information is exchanged with a variety of suppliers, vendors, and partners in order for eCommerce stores to function properly on the internet.
A number of issues are introduced by the product description that is included with various products from various sources-
Misspellings and erroneous formatting are common.
Images of non-standardized data that are of poor quality
Because suppliers do not represent the product in front of customers, they do not participate in the development of processes to standardise the product description.
Before you are ready to sell your product, you must address the issues listed above in order to make your product data more appealing on your eCommerce website.
Because of the lack of a streamlined process, you may be required to deal with a significant amount of manual work, which will consume a significant amount of your time.
Find the Most Effective Solution
These difficulties are now widely recognised as being insurmountable with manual labour. Given the current state of technology, we must look for a solution that automates the product catalog management process while maintaining efficiency and accuracy, which is not always easy to find.
It is simple to add any product or service to your eCommerce catalog thanks to the capabilities of Questudio’s catalog software. Questudio enables you to organise your catalog and manage your inventory all in one location.
In the world of online commerce, it is impossible to overstate the importance of having a product catalog. Sellers, however, can become overwhelmed by the difficulties of managing a product catalog, which includes multiple responsibilities and manual labour. It is only efficient software that will allow you to overcome these difficulties.
Investment in a good product management platform increases the ease, accuracy, order, and competence of your company’s product development and management processes.