What is Online Product Catalog?

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What is Online Product Catalog? & How Online Catalogs are Improving the User Experience on eCommerce Websites

Since the beginning of the twentieth century, catalogs have played a critical role in both B2B and B2C business operations.

In contrast, the global eCommerce turnover reached $1.84 trillion last year, and the fact remains that an increasing number of people are purchasing goods and services online generally.

As a result, many industries that previously relied on print catalogs are now finding it difficult to keep up with shifting consumer preferences.

Despite this, not everything is doom and gloom. This blog post will discuss how catalogs can be an effective marketing tool for eCommerce retailers in a variety of ways.

Online Product Catalog

Online catalogs for eCommerce provide an enticing, content-rich experience that assists businesses in generating interest among online visitors and increasing the likelihood that they will convert into customers.

As part of this discussion, we’ll look at how some businesses are responding to the challenge and what you can take away from their experiences.

eCommerce websites become more accessible as a result of the use of online catalogs.

One study, conducted in 2018, found that 82 percent of smartphone users research purchases online before making a purchase, even when making an in-store purchase rather than an online one (bigcommerce).

A further finding is that 94 percent of B2B buyers conduct online research at some point during the buying process.

As a result, retailers now have a greater need than ever before to optimize their digital experiences.

Delivering a printed catalog through the mail and hoping for orders will no longer suffice because the expectation that you will be able to find product information and inspiration online has risen to an unsustainable level.

Through the use of online catalogs, you can continue to prepare an inspiring product experience while also ensuring that product offers are easily accessible to potential customers.

Mueller Company is a fantastic example of how to do accessibility right.

In the B2B sector, product portfolios are frequently extremely broad, which results in a large number of catalogs being produced.

It becomes more difficult to keep information easily accessible as a result of this, but Mueller was able to work around this by centralising all of their catalogs in our digital binder.

To make it easier for readers to get an overview of catalog categories and quickly find the catalog that is relevant to them, the binder divides catalogs into unique sections (similar to chapters in a book).

However, the binders can also be searched. Any product that a customer is looking for in a catalog can be found instantly by simply searching for the product’s name in a search engine.

catalogs on eCOMMERCE websites make them more appealing to visitors.

Online Product catalogs can take it to the next level by including videos, animations, and other interactive visual elements. People like to be inspired by content, which is why traditional catalogs have been so successful as a sales tool for centuries.

Below you’ll find some of our best practices for creating online catalogs. It has been demonstrated that they can drive traffic from a catalog to a company’s website while also increasing time wasted on the website:

  • Animations in video format Forms with call-to-action buttons
  • Pop-Ups
  • Hypertext links within a document
  • Incorporation with an online retail store

THE USE OF ONLINE CATALOGS CAN HELP BUSINESSES SELL MORE ITEMS

In recent years, there has been an important advancement in online catalog technology.

eCommerce shop integration is becoming increasingly important in multichannel selling strategies for both B2C and B2B businesses.

The buying process has been streamlined as businesses have made it possible for customers to act on impulse and purchase items directly from online catalogs.

As we all know, the fewer steps that are involved in the purchasing process, the greater the likelihood of a successful transaction.

Many B2B companies, on the other hand, use eCommerce integration to allow customers to place orders directly from the catalog via email – yet another way to streamline the order growth for busy buyers.

CONSUMERS WILL HAVE A BETTER SHOPPING EXPERIENCE IF THEY USE ONLINE CATALOGS.

Ability to purchase directly from a catalog, rather than having to allow the catalog to find the product online, reduces friction between customers.

Making it simple for customers to add products to their shopping carts from any source, across all channels and devices, should be a top priority for anyone working in the eCommerce industry.

You can see how the furniture company BoConcept enhances their customers’ experiences by including things like this video in their product offerings in the video below. Even something as simple (but critical!) as unfolding a sleeper sofa from their catalog is depicted.

EXTEND YOUR MARKETING REACH WITH ONLINE CATALOGS

You’ll need to reach out to more people than just those on your current mailing list if you want to attract new customers.

When you share your online catalogs on social media, people who like your page can share them with their own networks, which is one of the most effective methods.

You should start by creating accounts on the most popular social media platforms and commit to posting on a regular basis if you aren’t already doing so for the promotion of your retail business.

Consider using the opportunity to connect with someone who has liked your page or left a comment on one of your posts.

The development of an extensive social media network of fans and followers ensures that your online retail catalogs are seen by a large number of people once they have been published.

Furthermore, the reader has the option of sharing the catalog link with coworkers or friends by simply clicking on “share in catalog” or even by forwarding the email – thereby expanding the reach of the catalog even more widely.

Online catalogs provide more insight into the level of interest shown by visitors.

catalogs have benefited from the increased insight provided by the internet. After all, everything that is sold through an online catalog can be tracked and studied in detail.

In the case of print catalogs, you’re canvassing a specific area in the hopes that people will keep the catalog, browse through it, and eventually visit your store.

Online catalogs, on the other hand, have enabled suppliers to track and optimize how people interact with their catalogs based on data collected from visitors.

Precision click tracking makes it easier to optimize your next catalog and provides information that can be used in the web shop.

Consider using your catalog analytics to determine which product categories people spend the most time on and highlighting those categories on your website or webshop.

You can also use soft-testing to evaluate user-interface elements. Is it necessary to make the shopping icons larger or different? Maybe even some that are animated? What elements of your content are causing your audience to click on that you would have never considered, such as your company name in the headline or body text?

As a result of improved tracking and analysis, it is possible to gain a better understanding of the buyer’s journey, which in turn facilitates a more seamless shopping experience for the end user.

As a result, what is the future of ONLINE CATALOGS AND eCOMMERCE?

Since the introduction of eCommerce integration, the power and functionality of catalogs have increased significantly.

Technology will, without a doubt, continue to develop and advance.

A priority will continue to be providing the best possible experience for both catalog creators and catalog readers. This will include a greater focus on mobile-first commerce and more responsive online catalogs across devices.

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