Do you remember the days when mail order Catalogs were delivered to your doorstep? If you were like me, you’d eagerly await the advent of the oversized Catalogs from various retailers and spend hours flipping through the glossy pages, circling items you wanted to purchase. Catalogs sent by mail were the wave of the future… It was 20 years ago today. Companies are now taking advantage of their web presence by cataloging their backlog with the help of Product Catalog Automation to increase sales.
What Is Catalog Management and How Does It Work?
A product Catalog management tool is a piece of software that assembles and organises product information into a single digital Catalog on an automated basis. You and your team will be able to accurately maintain and update the Catalog, while your customers will be able to easily obtain the product information they require, which will expedite the purchasing process and bring numerous other benefits to your company.
It is not possible to drown in a huge ocean of information if you are using cutting-edge Catalog management solutions. This software permits you to respond quickly to the ever-increasing demands of modern buyers, create unique and up-to-date product information, and maintain a aggressive advantage in the marketplace.
What is Product Catalog Automation and how does it work?
Product Catalog Automation, by definition, aids distributors, manufacturers, and retailers in streamlining product marketing by storing accurate product information in a central database repository that can be accessed from anywhere. The capacity to select and bookmark products, as well as download information, is provided by an interactive Catalog. With the click of a button, this tool allows consumers to instantly browse through a variety of different products.
What Is the Purpose of a Product Catalog?
An online product Catalog contains information about a product, such as the SKU, product description (name, price), product dimensions (height and width), benefits (benefits, category, sub-category), and all of the available attributes of the item, as well as keywords for better SEO. Furthermore, it is important to have high-quality photographs and videos taken from all possible perspectives, as well as the ability to rotate, zoom, and see what an item would look and feel like if the customer already owned it.
What impact does Product Catalog Automation have on your company?
Several decades ago, during the era of mail order Catalogs and print marketing, determining a product’s commercial success was a time-consuming process. Catalog automation software, on the other hand, allows businesses to easily track inquiry and pull analytical data based on consumer preference in a matter of minutes.
Outlining the Common Obstacles that Product Catalogs Face
If the Catalog management process flow still appears to be a piece of cake to you, let’s take a look at some of the difficulties you may encounter while working with it.
Maintaining texture across multiple sales channels.
For consumers, on the one hand, it has become more convenient to obtain the product information they lack. Retailers, on the other hand, will find it increasingly difficult to keep their data up to date and accurate across multiple marketplaces and e-shops. Product information mapping becomes a major undertaking.
Getting products to market on time.
The process of transferring a product from an offline to an online mode could be time-consuming. For most retailers, it could take between one and two months. However, such behemoths as Alibaba and Amazon would not tolerate even a single extra day of delay.
Adapting product catalogs to meet the needs of different markets.
As previously stated, different marketplaces have their own set of requirements, which makes it a compelling challenge to tailor each listing point to meet those requirements.
There is a problem with miscategorization and product discovery.
Keeping track of possible mistakes in product descriptions becomes difficult if the product is classified differently across different channels of distribution. Furthermore, if you don’t have an computerized Catalog, it can be difficult to find products across a variety of digital marketplaces. Furthermore, you run the risk of losing customer loyalty.
Consider the following scenario: a shopper is looking for a silver gaming Intel-Core i5 4GB laptop, and the laptop appears in a search as a grey laptop. Fiasco. The more similar a product’s description is to the one a customer is looking for, the more likely it is that he will find exactly what he is looking for. It is possible to lose up to 14 percent of your site’s earnings due to incorrect categorization and description efficiency.
How can Questudio be used to overcome difficulties?
One of the most effective Catalogs is one that is accurate, interesting, and up to date. With Questudio’s PIM, publishing, and Catalog automation solutions, you’ll be able to reduce your time-to-market output by a significant amount. The following are some of the advantages of our single source repository:
- Product information can be entered, accessed, and maintained in real time.
- Integration with marketing materials that is seamless
- Create print Catalogs, web Catalogs, and CD Catalogs with the freedom to do so.
- A reduction in the overall costs and time required for publishing
CatalogStudio, the Catalog automation software developed by Questudio, provides all of the features required to manage all of your product information in a single, centralised repository.
The following are some of the features of our software:
Hierarchies of categories that are compound
There are no restrictions on the storage, retrieval, and navigation of information.
Creating buyer groups and managing specific pricing are both important tasks.
Product information and attributes can be stored and assigned to products in any industry.
Keeping an unlimited number of descriptions
Integrated document management, including images, CAD drawings, PDFs, and multimedia files, among other types of files.
Print and web Catalogs can be improved by using pivot tables and grouped tables.
The Open Architecture SQL Database integrates seamlessly with legacy systems and applications.
Interested in learning more about Questudio’s CatalogStudio, Product Information Management (PIM), Publishing and Product Catalog Automation solutions? Speak with one of our experts today to learn more and find the best solution for your eCommerce business. Contact us