Managing an accurate ecommerce product catalog becomes increasingly challenging as the number of products you sell increases.
However, there are a number of solutions to common problems that can help to make the process more manageable and straightforward.
Here’s a rundown of the most common catalog management issues, as well as suggestions for resolving them.
Selling on a variety of different sales platforms
Selling your products across multiple sales channels, such as your online store, Amazon, Facebook, and other social media platforms, can be challenging.
Different sales channels may have their own unique compositions of your product information, which may be different from one another. Customers view product details in different ways, so it’s important to remember which channels require which information.
In addition, you must ensure that product information is consistent across all distribution channels.
Implement inventory management software as a solution to the problem.
An inventory management system makes it easier to organise products that are currently available, as well as to categorise and organise items based on their similarities. Managing inventory across multiple sales platforms becomes much simpler as a result of this feature.
On the market, there are a variety of inventory management solutions to choose from. ERP inventory systems are frequently used by large, well-known companies, but they can be prohibitively expensive to implement.
Building customer confidence is number two on the list.
Customers will be able to find what they are looking for thanks to effective online catalog management. Consider the following scenario: A customer searches for a red blouse on your online store only to discover a black blouse. You may lose a potential sale.
Furthermore, some shoppers are unsure of what they want to buy when they are browsing products on the internet. Customers who are unable to freely navigate through a store’s online catalog may find it more difficult to locate what they are looking for based on product category (for example, pants) or specific detail (for example, a zipper) (e.g., size 7).
Provide a positive user experience as a result of your solution.
Shopping carts were nearly twice as likely to be filled by customers who searched for a particular product, according to Shopify.
A positive user experience is one of the most effective ways to establish trust with your customers, assist them in finding what they’re looking for, and encourage them to return.
Your customers will be able to navigate through your online store and find the perfect item to add to their shopping cart if you provide accurate product information that is easy to search.
Ignorance of the various target audiences
For example, some ecommerce businesses have multiple catalogs for different target audiences, such as one for orders from direct-to-consumer customers and another for business-to-business customers.
A common blunder is failing to take into account the intended audience for each catalog.. As a result, the information contained within different catalogs is far too similar to one another. In some cases, this can cause complications, particularly if you want to show bulk pricing only to B2B customers.
Ensure that the appropriate information is displayed for different types of catalogs based on the target audience is critical to the success of the cataloguing process.
Keep the customer in mind when making decisions.
Considering all audiences when curating a product catalog and setting it up in your ecommerce platform in this manner is the most effective way to streamline different product catalogs based on different target audiences.
Then, implementing inventory technology to automatically display the appropriate details and information for each audience can assist in eliminating manual work while simultaneously improving accuracy and consistency of the information displayed.
Excessive return rates
Poor product cataloguing can result in an increase in ecommerce returns as well as a decrease in customer loyalty to a brand.
Returns are unavoidable, but if the increase in returns is due to inaccurate or insufficient product information, there is an opportunity to improve catalog management in order to increase sales.
The solution is to stick to catalogs that are consistent.
Always maintain consistency in your product catalogs, using clear descriptions that provide your customers with all of the information they require to make informed purchasing decisions.
If you use product images, make sure to link the correct image to the correct product in order to avoid errors in the product information. Consider the type of product you sell, as well as the factors that influence purchasing decisions. In the case of furniture, for example, the weight, material, and dimensions should always be displayed, whereas food items should always display the ingredients.
Streamlining the management of product catalogs
A strong product catalog management system can make it simple for brands to appeal to different audience segments, such as B2B buyers and other types of customers, by automatically organising and categorising different products available to specific audiences and displaying the appropriate information to each group of customers.
Expansion of your business with new product lines or sub-brands can be difficult without a standardised catalog management process in place, and you’ll spend all of your time and effort manually organising products for different audiences and sales channels unless you have one in place.
As a solution, a personal information management (PIM) system should be implemented.
The use of a product information management (PIM) system will streamline your product catalog and standardise data for distribution to vendors and customers. It centralises product information into a single location, eliminating the need for a disorganised central repository of information.
Furthermore, the PIM system distributes your information across all sales channels in a timely manner, making it easily accessible to a wide range of customers. A product information management system (PIM) is a powerful tool that can integrate with other inventory management solutions, enhancing your technology stack while consolidating product data and information into a single location.
Product labels that are not accurate
Product tags, which are used on a store’s website to identify products by type, make it easier for customers to search for and locate products on your online store.
It also aids internal efforts such as inventory tracking at the SKU level across channels and distribution centres, among other things.
Customers will receive incorrect information about products because of poor catalog management, which will cause internal inefficiencies as well as inaccurate product tags.
The solution is to create a system for labelling products.
Product tagging is supported by the majority of major ecommerce platforms, such as Shopify, WooCommerce, and BigCommerce, when adding products to your online store
Having all of your tags in one place makes the process of updating your online catalogs much more straightforward and efficient. Customers will be able to browse and find properly tagged items more easily as a result of this, and you will have better inventory control, allowing you to improve logistics operations.
Inadequate SKU reorder points and inventory management.
Poor SKU management can result in a variety of inventory issues that extend beyond product cataloguing, such as stockouts, as a result of insufficient product availability.
Due to the inability to track inventory by SKU number, it is difficult to keep track of which items need to be reordered, where to store certain items based on demand, and ensuring that the information displayed on the website is accurate across all platforms.
The solution is to automate the notification and management of reorder points.
In order to avoid running out of inventory, you should keep an eye on real-time inventory counts for each product you sell and set up notifications to notify you when they fall below a certain threshold. Never again will you be concerned about running out of your most popular products thanks to this straightforward procedure.