Best Practices for Managing E-commerce Product Catalogs

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In this blog post, we’ve compiled a list of the eight best practises for managing your E-commerce Product Catalogs.

Identify and map out your catalog management process.

It is possible that e-commerce product catalog management will face multiple challenges as a result of the involvement of multiple stakeholders. These challenges can be overcome by mapping the catalog management process. Through the catalog mapping process, you will gain a clear understanding of the following:

Is there anyone whose life will be affected by the changes in the catalog?

When do they become a factor in the decision-making process?

Which portion of the catalog management process involves the participation of stakeholders?

A clear map of the catalog management process will assist you in understanding the steps that need to be taken throughout the entire process and will save you time. It is possible to tailor the catalog management process to specific stakeholder concerns by optimising them in the long run if we have this understanding of them.

  1. Organize and categorise your digital product catalog using tags and categories.

Allow your website visitors to browse through the product catalog with ease, while also providing them with a variety of filtering, sorting, and refinement options. By categorising and tagging the digital product catalog in accordance with the customer’s thought process, this can be accomplished. You can categorise your product catalog while maintaining consistency in the product tags, maintaining consistency in the measurement units, and avoiding restricting products to the same type of attributes as other products.

  1. Maintain the product catalog database for e-commerce.

Due to the fact that e-commerce product catalog management is a subset of information management, keeping a database up to date is an extremely important part of optimising the catalog. By following the best practises listed below, you can keep your database from becoming cluttered.

Keeping Multiple Databases to a Minimum

In your catalog management process, having multiple databases will only add to the confusion. Always make sure that you have a single product catalog database that you can use to manage all of your operations.

Concerns about scalability

A direct correlation exists between the scalability of your business and the scalability of your product catalog database. If your company is expanding, you must ensure that your database is scalable enough to accommodate the addition of new entries and the implementation of all necessary changes.

The Process of Creating a Product Catalog Hierarchy

Enable professionals to restrict the ability of stakeholders and vendors to make unneeded changes to the product catalog database by assigning permissions and roles to them. It facilitates the creation of a flawless authorization flow, which improves data security.

  1. Establish credibility by providing high-quality product information.

One of the primary goals of an e-commerce business should be to maintain customer relationships while also expanding its digital product catalog. Customers must feel at ease when they are shopping on your site. The most important aspects of achieving excellent e-commerce product catalog management are including comprehensive information in your product catalog, keeping information up to date, and displaying the products in high-quality visuals to attract customers.

  1. Select Catalog Management Tool from the drop-down menu.

Depending on the business requirements, a catalog management tool can be selected by taking into consideration a number of factors such as the size of the company, the existing technology stack, the nature of the product catalog, the availability of resources, and your plans for expanding the business as well as the product catalog. No matter which tool you use, it is recommended that you maintain a single source of truth in order to avoid duplication of product-related information. In addition to using a standalone e-commerce platform, Product Information Systems (PIS), spreadsheet software such as Microsoft Excel, and ERP integrated e-commerce, among other methods, digital product catalogs can be managed.

  1. Maintaining a sense of balance Catalogs available both online and offline

When displaying product details on a website, it is beneficial to use both online and offline product catalogs together. You must, however, understand how these two catalogs work together to provide your customers with a more complete shopping experience than they would otherwise have.

For example, an offline product catalog can serve as a comprehensive product overview that assists customers in gaining a fair understanding of the product and making faster decisions. A product catalog, on the other hand, serves as a source of up-to-date product information, allowing customers to make comparisons between similar products.

Cross-sell and upsell related products to increase revenue.

The suggestion of a related product whenever a customer clicks on one of your products is a simple way to increase the average order value. You can entice your buyer by suggesting alternative or even better-quality products in the recommendations or related product section, which will allow them to find the exact product they are looking for more quickly. As a result, cross-selling and upselling of related products can be accomplished with relative ease in your digital product catalog.

  1. Make Your Product Catalog More Personal

When it comes to B2B e-commerce, companies that have product prices that vary depending on the ordering situation and the type of customer are more likely to use personalization of their digital product catalog. It is recommended that you pay close attention to your product catalog to determine whether the web store has the ability to control the pricing of your products that are displayed on your website.

If your website is designed to provide different types of content to different customer segments, you must determine whether or not you have customised catalogs. If you do not, you must create one. The use of a tailored catalog option will allow your e-commerce company to provide customers with content that is relevant to them.

Concluding Remarks

Managing an e-commerce product catalog is critical for all online businesses, but it can be overwhelming at times due to the plethora of challenges that can arise as a result of the requirements of vendors, stakeholders, and customers. Managing an e-commerce product catalog can be overwhelming at times. As long as you are displaying accurate information about your products, using product catalogs is an effective way to stay ahead of the competition.

It is an excellent method of attracting more customers to your web store because you will have a firm grasp on the seller’s needs as well as those of the customers. The eight best practises for managing an e-commerce product catalog listed above will help you run your e-commerce business successfully while providing your customers with the relevant information they are looking for.

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