A product information management platform (PIM) is used to collect a large amount of product-related data and elements, which makes catalog management much simpler and more agile than previously.
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All of the information that can be stored in a product information management system
Best Features of PIM
You can import Excel files into a PIM, and this is the quickest way to add all of your products to the system if you already have information on them. However, this method is not recommended.
The PIM allows you to import all of the information you’ve gathered about your product catalog into the system, where it will appear in the appropriate fields. You can then edit and reorganize them as you see fit, but a solid foundation is necessary to get things started. Having all of the product content in one place will make it much simpler to import it all into the PIM and start reviewing and enriching it right away.
When it comes to PIM fields, what kinds of information can you manage? Whatever information you need, from the product’s SKU to its basic and technical specifications, including the product’s name and description to the brand and measurements to weight and image… Some information is required because it is the most important information that any customer needs when making a purchase online; however, the more complete the content of your products is, the better your shopping experience will be overall.
Product information management (PIM) allows you to link products together, which is extremely useful in e-commerce because it allows you to indicate suggestions for accessories, related items, and spare parts on a product-by-product basis.
Rather than a single product, most product catalogs contain many models of the same product, each with a different set of characteristics.
Examples include a piece of furniture in a variety of sizes or a piece of clothing in a variety of colors and sizes. The difficulty with managing variants is that it is extremely time-consuming to enter data that is repeated from one variant to another, such as the name or description, over and over again, which can be tedious.
To make this task easier, you can use a product information management system (PIM) to create or import variants of your products. This eliminates the need to repeat uniform content across all variants and allows you to focus on the information that differs.
It is essential for a successful catalog and catalog management that the families and categories are organized in a clearly defined tree. In other words, your products must be properly classified according to their typology before they can be sold.
Using a PIM software, you can either manually create this tree of categories and subcategories, naming them as you see fit, or you can import it if you’ve already defined it in Excel.
Suppose you work with a shoe catalog, and you want to store, locate, and manage products in categories such as “Sport” or “Summer,” as well as subcategories like “Sandals” or “Boots.” You could do this using a PIM.
If a product does not have an image associated with it, it does not exist on the Internet. A compelling online catalog, as well as product pages in branded ecommerce and marketplaces, are two of the most basic requirements for converting visitors into customers.
Yes, managing product images can be difficult because each product may have multiple images in various formats that are appropriate for each sales channel. However, managing product images is not impossible.
This means that product information management systems (PIM) are ideal for storing not only numerical and textual product data, but also multimedia content.
Using a Product Information Manager, you can import and store all of your product images, and they can even be connected automatically from a Dropbox account.
Maintaining product content in multiple languages while planning a multi-channel sales strategy, multi-regional sales strategy, or multi-country sales policy may prove to be a significant challenge.
A product information management (PIM) platform can completely automate the process of managing multi-language product information.
Points of Sale (or Points of Distribution)
Many businesses have both physical stores and associated distribution points, as well as digital channels to reach their target audiences. Although point-of-sale information management (PIM) is frequently mentioned in the context of ecommerce, this platform can also be used to store listings and information related to point-of-sale.
This function is extremely useful for centralizing basic shop data as well as for analyzing product performance in individual stores, among other things. Using a PIM, you could store information about each shop’s contact information, address, geographical coordinates, opening hours, and payment methods accepted, and then update this report as needed based on the current situation of each shop, for example.
A product information management system (PIM) can store much more than just product information. Other useful sales materials to provide more information about each product, for example, or important documents required by the sales sector, such as legal certifications or customs documentation, are also available for consideration.