The 3 reasons you should be using a PIM
PIM stands for Product Information Management. It is an essential tool for retail businesses that manage multiple products online, regardless of size.Solutions like DropBox and other cloud filing cabinets fall short when it comes time to collaborate on the development, marketing, and launch of a product. Even juggling the data and content related to a single product can seem like a circus. Information is scattered. Files are mislabeled. Assets are misplaced.This is where a PIM makes all the difference. Here are 3 undeniable reasons you should be using a PIM:
Centralized content and information
A PIM let’s you create, enrich, and distribute product content and information in one place. Better yet, it let’s you relate those products to catalogs and other assets.
So for instance, let’s say you sell decorative rugs and you are getting ready to launch a new product called the Maude Rug. You can enrich it with a product description, specifications, and other data points.
Then you can add related product images, press releases, and other assets. The power of the PIM is in the linking of products, assets, attributes, and catalogs so that everything is easily accessible in the cloud.
Regardless of the complexity of the PIM, the ability to enrich, relate, and share products and catalogs is a fundamental reason why these solutions are so great.
We have an amazing software that does exactly this, PIM Solutions
Increased efficiency and productivity
This central hub gives access to what your team needs in a standardized and centralized way. There will be no confusion or lost time trying to locate things. PIM systems are generally outfitted with handy export tools, and the ability to make your catalogs public, so you can share everything easily.
You’ll make progress faster, team morale will stay positive. And more importantly product quality will increase, which is really a benefit all it’s own.
Improved product content quality
Using a PIM increases the likelihood that products will get the attention they deserve through enrichment. You will make less mistakes because you are less likely to let them go unnoticed. And that extra attention is crucial.
Accurate, error-free product information helps build trust with your customers. Well crafted product descriptions bring the right customers closer to purchase. And product images, videos, and other assets are key to getting that product past checkout.
The more time you waste fumbling with an out dated filing cabinet, the less attention you can give to your products. A PIM gives you the right infrastructure to centralize, streamline, and improve the way you work with your products. Thus you now know reasons you should be using a PIM
But how much does Product Information Management cost?
PIM systems are seen as expensive, technical systems. The market is shifting now to include affordable, user-friendly alternatives that don’t require a computer engineering degree to understand. Doing a bit of research reveals a world of product management tools for companies of every size and shape.
With Questudio you need not even worry about cost because we offer our software for FREE, Check it out here